Hidden Story Of Netflix ? Why Netflix is Losing Subscribers 2022? | Business Case Study
Netflix the king of OTT media is currently facing big issues, the company which once ruled the OTT world is now losing its subscribers on daily basis. Netflix was one of the biggest OTT media platforms in this world at once but now there are big competitors like Disney Hotstar, Zee5, and Amazon Prime Video taking over Netflix. Netflix was started by Reed Hastings in 1997 as a subscription-based DVD rental service to compete with a pioneer company named Blockbuster. Blockbuster was a 3.91 billion dollar conglomerate back then with more than 9000 DVD stores worldwide it used to rule the movie space. When Netflix came into the picture Blockbuster experienced tough competition and as a result today the company stands bankrupt. Netflix is in trouble and has lost more than 2 lakh subscribers worldwide bringing the Netflix stock down by 370% causing a huge loss to investors. The question is why Netflix is losing subscribers. Why Netflix is losing the OTT media game? Wh...